It started with one dog who would not eat.
Noah did not set out to build a pet food brand. He set out to get Wafaa, his Weimaraner, to finish a meal — and to find her somewhere in Los Angeles to just be a dog. The Pawmart is a Los Angeles brand founded by Noah. We make freeze-dried dog food toppers to add flavor and variety to regular meals.
Two problems, one dog, no good answers.
Nowhere for dogs to be dogs
A big city, and still no easy way for a new dog parent to find a walk, a meetup, or anyone who understood what they were going through.
A picky eater with a sensitive stomach
Bag after bag went in the bin. Reading ingredient lists became part of the search for something Wafaa would enjoy.
What you feed them is how you love them.
For us, that means simple recipes, clearly listed ingredients and more ways to make the everyday bowl interesting.
What we do differently
Our Duck, Salmon and Beef toppers each have three ingredients. Read the whole recipe to find a flavor that fits your dog’s regular meals.
Wafa Dogie Club
Before there was a product there was a club — walks, meetups and events Noah organised from scratch so new dog parents in LA had somewhere to land.
See our event notices for community updates.
Explore a flavor for their bowl.
Duck, Salmon and Beef toppers for regular meals. Clean-bowl guarantee — if they walk away, we refund the bag.