It started with one dog who would not eat.
Noah did not set out to build a pet food brand. He set out to get Wafaa, his Weimaraner, to finish a meal — and to find her somewhere in Los Angeles to just be a dog.
Two problems, one dog, no good answers.
Nowhere for dogs to be dogs
A big city, and still no easy way for a new dog parent to find a walk, a meetup, or anyone who understood what they were going through.
A picky eater with a sensitive stomach
Bag after bag went in the bin. Reading the labels made it obvious why — most pet food is engineered, not cooked.
What you feed them is how you love them.
When it is real, dogs feel it. And when dogs feel better, they eat better, and they live better.
What we do differently
No fillers, no synthetic additives, no shortcuts. If it is not something you would recognise as food, it does not go in the bag.
Wafa Dogie Club
Before there was a product there was a club — walks, meetups and events Noah organised from scratch so new dog parents in LA had somewhere to land.
It is still running, and it is still where every recipe gets its first honest review.
Start with one scoop.
Three ingredients, freeze-dried, made for the pickiest bowl in the house. Clean-bowl guarantee — if they walk away, we refund the bag.